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  • ABOUT US
    • Our Story
    • 7 NOs
    • FAQs
  • ALL PRODUCT
  • PRODUCT CATEGORY
    • Cleansers and Scrubs
    • Toner
    • Serum
    • Moisturizer
    • Eye Care
    • Mask
    • SPF
  • PRODUCT RANGE
    • Essential
    • PureSwiss HydraCalm
    • Purifying
    • Pore Purifying
    • Calm+Care
    • WhitenUp
    • Caviar Gold
  • SPECIAL SET🎁
  • SPECIAL OFFERS

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happy & healthy skin with our 7 No’s

100% No Harmful Ingredients and using natural key ingredients in our skincare. Dermatologically Tested. Safe products suitable for even the most sensitive skin.

NO MINERAL OIL

NO ARTIFICIAL COLOURING

NO SD ALCOHOL

NO PARABEN

NO COMEDOGENIC INGREDIENTS

NO LANOLIN

NO ARTIFICIAL FRAGRANCE

NO MINERAL OIL

Mineral oil is a petroleum by-product that is commonly used as an inactive ingredient in moisturizers to prevent products for drying out. It can cause allergic reactions and clogged pores, which lead to acne and redness.

NO ARTIFICIAL COLOURING

Artificial Colors are food additives used to provide or enhance characteristic colors in skincare products. They are added to impart specific characteristics and to replace natural colorants that may be difficult for the body to absorb. In general, artificial coloring can be found in cosmetics, candy and beverages.

NO SD ALCOHOL

SD alcohol can dry out your skin, which is not what you want. If you use an SD alcohol-containing product, it may make your skin feel smoother in the short term, but over time it will diminish the quality of your skin. So, play it safe and skip this affordable ingredient.

NO PARABEN

Parabens have been used as preservatives in skincare products for a long time, but there is growing concern about their safety. Some studies suggest that parabens may be linked to cancer and skin irritation. In our opinion, it’s best to avoid them altogether just to be safe.

NO COMEDOGENIC INGREDIENTS

A comedogenic ingredient is an ingredient that has a high likelihood of clogging the pores. This can lead to blemishes and blackheads in some people, especially those with oily skin.

NO LANOLIN

Lanolin, a natural wax found in sheep’s wool and lambskins, is used in skincare products to help moisturize dry, flaky skin. But because of the way it is extracted from sheep’s wool, lanolin has been known to cause allergic reactions in people with sensitive skin.Meanwhile, some experts believe that shaving should be avoided if you have especially sensitive skin since this can irritate your face and lead to inflammation as well. It also appears that no studies have been done on lanolin-based products specifically regarding their safety when they come into contact with broken skin or any existing conditions like acne or eczema.

NO ARTIFICIAL FRAGRANCE

Artificial fragrances are mixtures of various chemicals that produce a desired scent. But often the ingredients for artificial fragrances are not listed in the ingredients list of products, so you might not know what you really smell like, or worse, what’s been added to your body.

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